Step up your marketing game with virtual assistants

The importance of digital marketing for business cannot be emphasized enough. When everybody is on their smartphones and tablets, then that is where your business should also be.

But how do virtual assistants factor in here? We are getting to it.

Marketing can be tricky and complicated, not to mention expensive. In order to stand out from your competitors in this crowded market, there needs to be serious thought and efforts put into it. Yet, it’s impossible for some businesses to spend huge bucks on hiring the best minds for every aspect of marketing. It often leads to them having to prioritize their choices, resulting in broken and staggered digital marketing. Yet, those not so essential roles that are left behind are still essential and can make a world of difference.

While one alternative to hiring in-house employees is offshoring, there is another lucrative choice available to businesses. Hiring virtual assistants for digital marketing! A virtual assistant is someone who works for you like any other assistant, but remotely. Now you can hire specialized virtual assistants to help with specific roles and tasks in various fields. While full-time employees, offshore or onshore, are best to handle the more strategic and critical jobs of marketing, some tasks can be perfectly performed by virtual assistants at a much-reduced price. Below we list some of the roles that you can outsource to a virtual assistant to step up your marketing game.

  • Content writing

    Marketing, to a large extent, is all about content. You need good content for your websites, blogs, social media, emails, etc. Writing is an art, and it has the power to make or break your content. Your idea is as good as its presentation. No one will be reading the article you wrote, no matter how helpful or innovative, if it is poorly written with incorrect grammar. You need to be able to gather the attention of your potential customers and keep them engaged. When there is so much competition out there, you need to stand out with excellent content. Hiring virtual assistants who excel at content writing allows your company to produce the right content on a regular basis. They understand the complexities of language and writing and can thread together the relevant information with accurate words seamlessly.

  • Graphic design

    Content doesn’t only mean written content. It involves visual content, as well. While written content is an effective way of relaying useful information about your products to your consumers, it can be uninteresting. Digital marketing is done across various online platforms, and each platform has a unique appeal. While articles and text are perfect for websites and blogs, you need images and colors for your social media accounts. Having a talented graphic designer as a virtual assistant helps in upping your social media marketing. Graphics are known to attract consumers’ attention much easier and, therefore, are a useful marketing tool.

  • Content editing

    While producing content is hard work, editing that content can be harder, especially for those who made it. You can hire virtual assistants for editing your content, be it blog posts, articles, videos, podcasts, etc. Editing isn’t just about correcting mistakes. No, it’s a lot more than that. It is about knowing what to keep and what to remove in the content made. It is about keeping it engaging and relevant, and that it isn’t digressive and is up to the company’s standards. It is meticulous work that needs time and attention.

  • Social Media posting

    You have the right content for your social media, but unless the content is being put up on social media on a regular basis, it is of no use. While it is not exactly a huge task, your social media accounts must be active, consistent, and relevant. Posting content regularly with the right captions and hashtags is critical if you need it to make a difference in your sales and google search rankings. It also allows your consumers to trust and follow your brand. So let a virtual assistant handle the scheduling for you. If you need, they can even monitor social media and manage the correspondence with customers in comments and messages.

  • Content and keyword research

    If you know someone who produces content, they might tell you that finding what to make or write is harder than actually making or writing it. Researching appropriate content is not easy. It is time-consuming and exhausting, not to mention a skilled task. Hiring a virtual assistant to research content topics and relevant keywords allows your content creation team to focus on just producing appealing content. It saves their time as well as energy, and you get well researched appropriate topics related to your products for your team.

They might not seem like crucial roles, but having virtual assistants performing these tasks for your company can have a positive impact on your marketing.