Managing social media: Hire a virtual assistant
Mostly every business in today’s age has a social media presence, and rightfully so. Social media is a powerful tool of digital marketing that allows you to reach a global audience for your products and services that would be impossible otherwise. With a click of a button, you can market your products to millions of online users. At least, that is the idea. It’s a lot more complicated than that. While it is easy to set up a Facebook or Twitter account for your business, running those pages can be quite challenging. Managing social media is a task that requires planning, strategy, and time, and unless you are doing it right, there is no point in doing it at all. So, let us ask you, are you doing it right?
Generally, the owners of small businesses handle their social media. This is a waste of time for someone who has valuable tasks to manage for their company. Social media management can be time-consuming, and you shouldn’t be pouring over it for hours. Neither should you be rushing through it just for the sake of it! Randomly updating your social media is futile.
What you need is to hire a virtual assistant to manage your company’s social media. They have the knowledge and skills required to boost your social media presence online, and cost way less than a full-time employee. A social media virtual assistant can help lend efficiency to the task and free up your schedule at the same time. Let us look at some of the tasks that a social media virtual assistant can help you with-
Updating social media regularly:
It is no secret that regular updates are an important part of boosting your social media presence. It keeps your social media active and engaging. A virtual assistant will ensure that they schedule posts on all your social media accounts. They are familiar with the various apps that help with scheduling on multiple social media platforms.
A content writer may be enough to keep your blog running, but social media requires more than just articles. Each social media platform comes with its own specialty. A virtual assistant can find useful quotes, find and edit images, make simple info-graphics, create short videos, etc. to keep your social media accounts more than a page to share links to your articles. Having more than just written word on your accounts attracts more audience. Your virtual assistant can take up the time-consuming task of coming up with content ideas and creating content for your social media.
Creating and posting content can be time-consuming, but researching content can be time-consuming and challenging. Research is a skill. You need to be familiar with the business and look for topics related to its product and services. A social media virtual assistant can research relevant topics for content to post on social media platforms. They can gauge the customer’s interests from their interactions with older posts and get an idea of their brand expectations. Virtual assistants can look for similar ideas to cater to the customers, which is always the goal.
Managing customer interaction:
Social media in digital marketing exists to market your product to your audience. The audience is a vital component. It is necessary to monitor the conversations about your brand and keep your customers happy. Many online users on social media use comments to leave feedback or inquire more about your products. Your social media virtual assistant can ensure that the comments are acknowledged and answered. It leaves a good impression if your company is able to engage with the customers even if it is a complaint; it reflects well on your company.
It is always helpful to keep an eye on your competitors, and social media provides the perfect opportunity to get to know what your competition is doing. It is a healthy way of measuring your own growth and finding out the departments you may lack. Your virtual assistant can keep tabs on your competitors’ social media profiles and use it to come up with ideas for your own company’s social media accounts.
Providing progress reports:
Ultimately, social media is part of your digital marketing campaign. You are spending time and money on this element, so it is necessary that it yields positive results for your business. Social media virtual assistants can compile a report at the end of each month that outlines your progress. You can come up with certain metrics that you need your virtual assistants to keep tabs on, and they can report back to you every month. It will help you to improve your social media campaign if needed.
A social media virtual assistant can boost your social media campaign and improve your online presence. There are many tasks involved in managing social media, and it is impossible to take care of them on your own as an owner. A virtual assistant is well familiar with each social media platform. With your instructions, they will know how to work on each platform to produce the best results for you. Hire a social media virtual assistant today to reap maximum benefits!