Content writing: An important aspect of digital marketing
We are all aware of the power of digital marketing in today’s technologically advanced age. One of the key elements of digital marketing is content. Ranging from graphics to videos to articles, content is how a business communicates with its consumers. Each form of content holds a place in digital marketing owing to the various online platforms available to businesses to advertise their products and services.
Content writing refers to the written content about the business in any form that is posted online. It can be blogs, articles, whitepapers, websites, info-graphics, etc. In the age of social media, where videos and images are the preferred form of consuming information, content writing can sometimes be neglected. Yet, it has an important role to play in business marketing. Let us take a look at how content writing is beneficial for a business.
A useful tool for relaying information
As a business, it is your responsibility to provide your consumers with relevant information about your products and services. Content writing becomes a useful tool to relay this information. You can provide your consumers with helpful information regarding your products through blogs and articles. While videos and info-graphics are also capable of providing information, writing is a much more convenient option. You can be as brief or as informative as you want to be and put up posts regularly. The more engaging content you have on your blog, the more expertise you display in your field, which helps establish trust in your brand amongst your consumers.
Helps boost SEO ranking
SEO is a crucial part of digital marketing in today’s world. Customers can reach your website only if they are able to find you in the thousands of pages that come up on a simple google search. SEO helps you in being visible in your business field, and written content is an easy way to implement SEO. On the surface, content writing helps provide information to customers. But if done strategically, it can also help to get the customers to you. By integrating certain keywords and phrases in your website and blog content, you make it SEO friendly. A written piece of content can help improve your website’s search engine ranking.
Helps in providing leads
Well written content can be the difference between a visitor and a potential customer. Your website is the virtual door to your business; when someone visits your website, what they find can be crucial in determining whether they buy your product/avail of your services or leave. Your website should be able to keep a visitor engaged. There are various elements involved in building a professional website, and the written content is one of them. Your website should showcase your competence in the field. It should be able to provide sufficient information about the product in a concise manner. Content written well can convince a visitor to know more about your company and products, thereby creating a lead. It can sometimes even compel a visitor to buy the products.
Supplements other forms of content
Earlier, we talked about other forms of content in addition to writing, such as podcasts, videos, or graphics. Even though they have their own value, none of these content can be posted without written content accompanying them. Even if it is a short description, it needs to be lucrative for the audience to attract their attention and get them to engage with it. Along with being catchy, the description should comply with SEO rules to make it accessible to the right audience. Content writing plays a major role in marketing all forms of content.
Conveys a positive brand image
A website with engaging content and a blog with consistent, informative posts and articles reflect well on a company. It speaks of your knowledge in the area and your dedication towards your customers by providing them information on a regular basis. Customers often turn to the company’s various online platforms to gather answers to their questions. Having articulate whitepapers, guides, articles, and blogs about the common queries regarding your products build customer’s confidence in the company’s capabilities. Good content allows the customers to associate a positive image with your brand.
It is safe to say content writing is an essential aspect of digital marketing that needs to be carefully considered by companies. Even though content writing may come across as a simple job, it requires skills to put forth a piece of writing that is enjoyable and informative. You need someone who understands the intricacies of language, as well as the importance of SEO. If you are unable to hire an in-house content writer because of budget constraints, you can choose to hire a remote employee offshore or hire a content writing virtual assistant. Both alternatives are cost-effective and can provide you the much-needed content writing service.