Building your website: key elements to include
There is an increasing demand for web designers and developers in the marketplace and not without reason. With the boom in digital marketing, every company wants an efficient website for their business to increase their sales. Yet building a website is no easy task; it requires both analytical and creative skills. How many times have you visited a website only to turn back because it was too slow to load or too jumbled or didn’t have the information you were looking for? A website plays a crucial role in the success of a business, and you need to make sure that your website is just right. It needs to be visually appealing to your customers while at the same time making profits for your company. It is essential to strike this balance, so we bring you some key elements to keep in the back of your mind while building your website to avoid losing customers. We have divided them into two categories; first, elements to include from the perspective of customers, and second, elements to include from the perspective of your company.
KEY ELEMENTS TO INCLUDE TO IMPROVE CUSTOMER EXPERIENCE:
Navigation
More doesn’t always translate to better, and complicated doesn’t always mean profound. It is essential to have a website that is easy to navigate, with proper layout and a structure to it. Your customers should be able to find what they are looking for quickly. Your important links should be easy to access with clear and straightforward titles to avoid any confusion. They should be able to go from webpage to webpage without any hassles, with the main menu available on every page for easy access.
Responsive design
In today’s world, people use various devices while surfing the web. So it naturally follows that your website needs to have a responsive design to stay in the competition and increase leads. It needs to be accessible on various devices such as smartphones and tablets, and there too, it needs to be interactive and user friendly. So ensure that your website is prepared for the mobile visitor as well.
Content
Your website is a place to give out information about your products and services to potential customers. That content needs to be precise as well as engaging. A visitor won’t stay long to read long paragraphs and lengthy material. So, it is best to provide the necessary information to your consumers in a concise manner. Make sure your webpages have grammatically correct written content, which easily garners your customer’s attention and keeps them interested. If necessary, you can use images and graphics where required to make it more engaging. But never overdo it.
For any further information that you might have about your services can be provided through your social media accounts and blogs, links to which should be available on your websites for those who are interested. This way, you get to show your expertise without flooding your website.
KEY ELEMENTS TO INCLUDE TO GENERATE PROFITS:
SEO Implementation
It is imperative that your website makes use of proper SEO techniques. The website doesn’t do your company much good if there aren’t enough visitors coming over. That is where SEO helps you out. It boosts your websites’ visibility. SEO practices, when followed correctly, are able to improve your company’s search engine rankings and subsequently increase the traffic. So ensure that your web content is making use of proper keywords to be visible to the right searches.
CTA placement
Call-to-action or CTAs are links or buttons that are placed on your websites to link the visitor to the final step. They prompt them to take action after having gone through your websites. Some examples are Get Started, Learn More, Buy Now, Subscribe, Call Now, Set up a Meeting, etc. It helps to guide your visitors to the next step and is useful for lead conversions. Therefore, it is important to have strategically placed CTAs according to your business on your website. They should stand out and be visible to your customers, yet not be distracting or hindering their experience.
Analytics
You are putting up so much time and effort into building an excellent website for your company, but how do you know if it is truly helping? That’s where analytics comes in. Analytics tools monitor the activity on your websites and create detailed data for you to peruse. It ranges from the amount of traffic, which webpage was used the most, how many were returning visitors, etc. This data can be beneficial to a company as it lets them know of the areas where their investments are making returns and where they need to change and improve tactics. Web analytics helps you to optimize your website for better results.
So, websites are essentially an effective marketing strategy if used properly. When the above-stated elements are well-considered while building a website, it results in a pleasant experience by your visitors and an even better profit generation by your company. But unless you are skilled in web design and possess the required knowledge, it is a task best left to experienced web designers and developers.